There are several important keys to creating userfriendly
PDF files:
Keep the file size small: There are many, many different options when generating
files from layout programs, and Acrobat itself ships with several presets. An uncompressed,
single-page design with a reasonable number of photos could run 10 MB
or more, but with the proper compression, that same document could be reduced
to 100 KB or less. The best preset for the Web is [Smallest File Size] (shown in
Figure 8-8), because it keeps the images down-sampled but the type crisp and
readable.
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5. For more information on web page printing, consult the article ???Webpage Printing: Typography
and Usability Considerations,??? on graphicPUSH (www.graphicpush.com/webpage-printingtypography-
and-usability-considerations).
Figure 8-8. When rendering PDFs destined for the Web, keep the file size small by using
Acrobat??™s preset compression settings.
Avoid dark backgrounds: Keep in mind that many people download PDFs with the
intention of printing them, and that they print as is, so an entire column of white
text reversed on a field of black will require people to waste an inordinate amount
of toner for a single sheet of paper.
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