(The only disadvantage to this tactic is that users are forced to click one extra
level before reaching the content.) It??™s also possible that there are enough case studies to
warrant a dedicated search function.
Figure 8-5. Consider providing multiple ways of browsing case studies.
Once the means to access the list of case studies is developed, it??™s time to design that list.
The case study landing page is a tricky animal because each case study has a lot of detail,
and choosing which details to present users requires careful consideration. In addition to
the customer name, you can include the date the material was posted, the main service
rendered, technical information, or a key testimonial. Consider Figure 8-6. It demonstrates
different levels of detail when presenting a list of customer success stories.
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Figure 8-6. A list of case studies can be presented with different levels of detail.
These three approaches represent different ways of displaying the list of case studies. The
first example is a vanilla list??”just names, no detail. It relies on name power alone to incite
a click from the reader.
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