Listing case studies
Although many companies have their customer list pull double duty as a makeshift case
study landing page, which is a perfectly viable option, crafting a dedicated home for case
studies is a more attractive option for the end-user because they won??™t be left wondering
why only some names in the list are clickable.
If there is any substantial number of items, consider how to organize the list. Depending
on the nature of the industry and the focus of the content, one or more of the following
could be used:
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Alphabetical by name: This is especially useful when the names are widely recognized,
or if there is no other logical way of listing them.
Chronological: If your customer success stories are time-sensitive, this may be the
best option.
Ordered by service: Companies that offer different services could use that categorization
to break apart their case study list.
Put yourself in the driver??™s seat and try to imagine how your prospects will look for the
material in which they are interested. If none of the preceding work perfectly, it??™s always
possible to offer the audience more than one way of browsing the material, as shown in
Figure 8-5.
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