When you have received your testimonial and used it in your marketing efforts, send the
customer a quick note of thanks and a link (or screenshot) of their words in action.
Also consider that key phrases from a case study or press release can be reused as standalone
quotes. Since this content is already approved, it might save the writer the hassle of
having to interview another candidate.
Awards, recognition, and reviews
When it comes to referencing third-party awards, recognition, and reviews of a company,
the best policy is to contact the originating party to see if there are any processes in place
for citing the accolades. Most professional publications (which are hopefully the sort you
are affiliated with) have a set of guidelines that they will be happy to send. After all, by referencing
them, you are throwing free publicity their way.
Most awards and recognition come with a media kit. This includes the logo of the honor in
a zillion different formats, as well as guidelines on how to display the logo. For instance,
Inc. magazine produces an annual list called Inc. 500, which compiles a list of the 500
fastest growing companies in the United States.
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