Also, customers are more willing to give them because it
requires less effort on everyone??™s part; they don??™t have to be interviewed and they don??™t
have to go through a rigorous review process.
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Getting a testimonial from a customer is as simple as asking. E-mail is usually the most productive
medium because, unlike with requesting one over the phone or in person, people
will have time to respond and will therefore write a more considerate quote rather than
try to make up something on the spot. Make sure the e-mail requesting a testimonial contains
the following:
1. A polite, conversational tone: In the end, the person is going to either provide the
quote or not, so it??™s fruitless to come across as desperate or try to sound overly
formal.
2. Information about how the quote is going to be used: A quote used once in a website
sidebar is quite a bit different than one headlining a national advertising campaign,
so let them know up front. It may affect their decision.
3. A similar example, if one exists: Showing them how their name and words will
appear in context may make them more willing to provide better text.
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