The subject matter could range from the customer??™s happiness with the
overall product, to the thrill of finding a time-saving feature, to commenting on the
business??™s superb technical support.
Reviews: Most of the time, a business will exist in an industry that has its fair share
of dedicated media, from pontificating blogs to glossy monthly magazines. Many of
these actively review material in their industry. While this is harder for servicebased
companies whose packages are tailor-made for the client, product-based
companies can lean heavily on positive product reviews as added flavor to their
marketing palette.
Awards and recognition: For every product niche, there is an award. Build a better
mousetrap and you might win the Best New Mousetrap Award. Build a better
spaceship, and you might receive the Annual Intergalactic More Awesome
Spaceship Award. Distinctions may be given to a specific product or service, or to
the company as a whole. Recognition is similar, but there may not be an actual
award??”your company will simply be discussed in positive terms.
It??™s usually clear where companies can focus their efforts.
Pages:
318
319
320
321
322
323
324
325
326
327
328
329
330
331
332
333
334
335
336
337
338
339
340
341
342