WEB DESIGN AND MARKETING SOLUTIONS FOR BUSINESS WEBSITES
162
Figure 7-8. Many websites for microbreweries discuss tradition, recipes, integrity, and a commitment
to quality.
Summary
Like most things in web design, there is no hard-and-fast formula that works all the time.
In fact, a corporation??™s Products and Services section is one of the least likely to fall into
any convention??”because there are so many possible things to sell, and because there are
so many ways to present the offerings, no two sections are alike. An investment in highquality
content and design are going to be absolutely key in this section, as they directly
influence the perception of the material, and thus the success of the company??™s products
or services in the marketplace.
PRODUCTS AND SERVICES
163
7
8 INDEPENDENT VALIDATION
In the age of marketing, where every surface is a billboard and convoluted language pollutes
the marketplace, there are few areas where customers and clients can find respite
from the brand impression tidal wave. The public has developed a disinterest in traditional
marketing??”brochures are treated as little more than political pamphlets, websites are
given only a few seconds of scanning, direct mail is tossed before it gets read??”and the
average person??™s mindshare is only getting harder to penetrate after being bombarded
with viral marketing, product placement, and other invasive advertising maneuvers currently
in vogue.
Pages:
314
315
316
317
318
319
320
321
322
323
324
325
326
327
328
329
330
331
332
333
334
335
336
337
338