Try at all costs to avoid a separate shopping area, where users have to search for the
products all over again in order to make a purchase.
In creating a link or button to the shopping cart, a user can never have too much information.
If the link is driving them to a third-party site to capture the purchase (such as
Google Checkout or PayPal), tell them where they are going. Also, state the price of the
product right on its page. Revealing the cost up front will lead to fewer abandoned shopping
carts.
Services page design
Almost all the design and content guidelines from products are just as applicable to services.
A company??™s service landing page needs to be sexy and marketing-savvy, and not just
list the services, but provide an introduction that generates interest in the reader even
before they commit a click.
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Like product pages, individual service pages should have a thorough description, supporting
information, and as many images as possible to help convey the weight of the marketing
message. Testimonials, case studies, and other pieces of independent validation play a
big role in pushing users into fulfilling the call to action (discussed in the following
section).
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