News items: This might include press releases issued by the company, independent
write-ups and reviews of the product itself, or interviews with key corporate
figures.
Technical documents: Whitepapers, technical specifications, best-practice documents,
or anything else that might appear to a narrower segment of the readership
could be added as well. These are typically in PDF or Microsoft Word format, but
could also be converted to HTML.
Marketing collateral: These are the two-page datasheets of multi-page booklets
that serve to market the product in the physical world. While these can complement
the page??™s primary marketing copy, be careful of overly redundant messaging.
Related products: If a particular product is part of a greater portfolio, or if it??™s
designed to work in tandem with other independent programs (like the main applications
that comprise Microsoft Office), it would be helpful to link to them right
from the relevant product page so the reader can understand the context of the
item they are reviewing.
As we discussed, the bigger the product, the more budget and resources are dedicated to
that product??™s marketing.
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