As long as the text follows
best practices in writing for the Web, people will consume what they want before making
a decision.
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Figure 7-4. M-Audio does a great job aggregating content into individual product pages.
Photos, images, and diagrams. People love pictures. It doesn??™t matter if they??™re professional
photos or poorly lit Polaroids, glossy diagrams or low-resolution screenshots??”when
people shop online, they want to see some substantial evidence that the product that has
caught their interest actually exists. Smart companies understand this, and put their best
marketing foot forward to make available the best images possible. As you can see in
Figure 7-4, M-Audio understands that their audience wants to see every nook and cranny
of their devices. They make sure that their product pages contain high-resolution, professional
images that give a very good sense of the products??™ look and feel. (They also allow
users to click on an image to bring up another screen with even bigger images and more
detail.)
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7
At a minimum, users should see a thumbnail of the product.
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