To accomplish this, there are several key pieces of content that should appear in a product
listing. Depending on the complexity of a company??™s offerings, some of these might be
more feasible than others, but all will add value to the customer experience:
Retain a specific description of the displayed product line: If a page describes only
one product line, ensure that the content discusses what is being shown on the
page, not the greater family of products.
Include a product-specific search feature: If the catalog is deep or old, or contains
many variations of pieces, it will help users find the perfect product faster if you
give them a dedicated search feature where they can query model numbers,
dimensions, keywords, and more. Traversing even the most elegantly designed hierarchy
is slower than the type-click-find speed of a search engine.
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Make sure the depth of the section??™s architecture is accurately demonstrated: In
other words, make sure all product categories are represented and any subcategories
are within easy clicking distance.
Include a way of highlighting particular products: These products might be on sale,
or recently released, or coming soon, but users love ???featured products??? because
they often take the guesswork out of where to go from the landing page.
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