Designing the Products and Services pages
Websites have become the go-to medium for casual information gathering. Google,
Wikipedia, Technorati, and other massive information harvesters offer the world nearinfinite
information at near-instant speeds. When people hear about a company, they type
in the URL. Because of this, providing as much information about the business and its
offerings is a critical ingredient in successful websites and marketing in general??”when
content is available, people will consume it.
Few sections benefit more from building content than the products or services. Not only
does it inform the audience, which is very likely the customer base, but it presents an ideal
marketing platform and selling opportunity. If people are already on your site, why not
push them into action?
The Products and Services pages should be built with a selling path in mind. A selling path
is an easily followed, short series of actions that leads people to initiate the sales process.
Ideally, this should be three tangible steps:
1. Landing page: People will find the products or services landing page, be enamored
with all the wondrous things the company manufactures, sells, or consults about,
and click on an item for deeper exploration.
Pages:
291
292
293
294
295
296
297
298
299
300
301
302
303
304
305
306
307
308
309
310
311
312
313
314
315