The design of the section??™s structure is completely dependent on two things:
1. How many things the company sells
2. How much time the company wants to invest in the online version of its product
catalog
Many companies offer feature-rich shopping carts to support 500,000 objects; others
might only sell three things but offer the reader nothing more than a downloadable PDF
order form and an address for sending the check. This functionality is dependent on
several things, including the technical limitations of the staff, the established budget for
the project, and whether the traffic demands the investment.
Services pages are usually less complex; more often than not, there is simply less to talk
about because few services can be sold without personal interaction between business and
client.
PRODUCTS AND SERVICES
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7
Section naming
Up to this point, we??™ve been referring to these sections as Products or Services, because,
by definition, that??™s what they are??”you sell a product, a service, or both. ???Products??? and
???services??? are commonly accepted terms in the online world; when people click those
words in the main menu, they generally know what they are getting themselves into.
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