He is certainly not going to mix these up on the website under a
tab labeled Products and Services??”they will be clearly segregated.
One of the best ways to avoid confusion regarding products and services is to employ
accurate and relevant naming of sections on the website. We??™ll get deeper into that idea
further on in the chapter.
Finding the section
Like other major sections, the Products and Services sections have to be readily accessible
from the main menu. In fact, they should be readily accessible from anywhere it makes
sense. If you??™ve spent time talking about your company in the About section, link to these
pages for more information; if you have a corporate blog, link to these pages constantly;
on the homepage, linking the overview to the more detailed description is a no-brainer.
Users should find their way to this content without thinking.
The architecture of the section is dependent on how complex the products or services are.
As a general rule, product pages are longer, and comprehensive product sections can be
architecturally deep to ensure each widget, fondoodle, and hoodiggery is appropriately
represented.
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