Ted??™s Antiques is a bit unique in the area,
because it not only sells period pieces, but offers restoration services with a specialization
in custom woodworking and wrought iron.
WEB DESIGN AND MARKETING SOLUTIONS FOR BUSINESS WEBSITES
148
Its website, like many other similar businesses, would have both a products and services
section. These parallel sections might or might not be related. Oracle, for instance, not
only offers enterprise-grade databases, but considerable, closely aligned consulting services
to support client installations. Another technology company, IBM, carries a line of
consumer computer equipment, but also offers a completely unrelated line of consulting
services to corporations.
Unless the two are completely entwined, each section needs to be handled independently.
Many sites opt for a ???products and services??? section, which, more often than not, is a misnomer.
For instance, consider an artist who blows custom glass sculptures. He might have
a few pieces available for purchase from his website, which might even be obtainable
through a shopping cart system, but his primary business is creating exclusive installations
for corporate campuses.
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