Distinguishing between the two is vitally important, just as the selling points for each need
to be unique. Let??™s discuss the finer points of distinction.
Products
Products are tangible and usually physical things that are sold at a fixed rate. Put this book
down, look around, and you will see 100 objects manufactured, distributed, and sold by
100 different companies.
WEB DESIGN AND MARKETING SOLUTIONS FOR BUSINESS WEBSITES
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For instance, a company called Old Skool Lites might manufacture replica lamps based off
antique designs. Its website would profile these different models and most likely contain
an online catalog describing each in detail, or at least a link to a PDF version of the catalog.
It is strictly a product-based company. By contrast, another company called Speedy
App develops and sells OEM software that powers onboard car computers. Its website
would contain fewer pictures with more of an emphasis on specifications and integration
capabilities.
Any type of asset, whether it be physical like a lamp or intellectual like software, can be
construed as an item for consumption. There are three key traits for anything labeled a
product:
1.
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