Every business, from the
smallest mom-and-pop bookstore at the end of the street to the international goliaths like
Ford, Microsoft, and IBM, start with an idea good enough to support a profitable operation,
and continue to work to develop new ideas that keep them in the black.
Some businesses, like niche auto part manufacturers, produce small, physical widgets with
obscure part numbers that drive bigger machines. Another company assembles those
small parts and sells the final, shiny product to the public. The corporate office of the second
company uses complex software applications developed by a third company to keep
their office workers grounded to their computers between lunch breaks. A fourth corporation
???makes??? nothing, but consults about the expensive applications the corporate office
uses and produces complex workflow and productivity diagrams to justify their fees. A
fifth company??”a legal firm??”sells their intellectual prowess, and enjoys healthy profits
simply for being clever.
At the end of the day, every business does something.
Up to this point, we have covered several very important aspects of a corporate website,
from content and accessibility to navigation structures and the ever-important homepage.
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