Everything in level A should be required, nothing in level C. Level B, being the middle of
the road, is open to interpretation; you should deliberate carefully over whether to
require anything beyond level A.
People expect the e-mail, name, and message fields to be required, and marking them as
such is more a formality than anything. If someone is taking the time to fill out a contact
form, and they want a response, they will fill in every piece of information they think will
help them get a better, faster response, whether the field is required or not. But if you
mark everything in your level B as required, you may put off a certain segment of users
who are not willing to give up that much anonymity and may just enter a bunch of junk
data for fields you don??™t really need anyway.
It??™s easy for a marketing person to look at their contact form and say, ???I want everything
on there to be required??? because it??™s their job to obsess over customer metrics, market
analysis, and user behavior. But that??™s not realistic. People who want to fill it out will fill it
out??”it just requires a little faith on the part of the company to allow them to do so.
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