There
is no science to this, but it does take some deliberate consideration in carefully categorizing
fields in order of importance. Looking at your final contact form, you should be able to
place each field into one of these buckets. (Keep in mind that this thought process only
works if you??™re honest.)
1. Level A: Mission-critical, must-have info: As we discussed earlier, e-mail, name, and
message clearly fall into this bucket; in our other example, a policy number for an
insurance claim could easily be considered crucial to processing the query.
2. Level B: Fairly important, would-make-your-life-better-if-you-had-it info: This might
be a phone number for a technical support question, or a customer number, or
some other tidbit you could live without, but would really rather not.
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3. Level C: Strictly supportive, in-a-perfect-world info: This is the stuff that you
couldn??™t seriously convince anyone would be required. Mailing address, middle initials,
and the like all fall under here. These are the fields that only the very bored
or anally retentive fill out.
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