For instance, if there??™s a dropdown
asking users to categorize their inquiry between Sales, Technical Support, and
Billing Issues, and they choose Billing Issues, the message could be automatically
routed to your company??™s accounting department for resolution.
Forms conceal the e-mail addresses they go to. This prevents spammers from harvesting
and abusing an e-mail address left out on an Internet site.
The information people send is regulated. Everyone fills out the same fields, so you
have a consistent template of each communiqu?©. Because an HTML form can be
easily tied into a database for storing the messages, companies can run data analysis
on all messages to aid in the contact form??™s refinement??”discovering, for example,
which fields people are ignoring, which ones regularly contain bogus
information (you have no idea how many times ???123 Fake St.??? appears in the
address field), and which required fields are consistently missed.
HTML forms can be filled out anywhere, from any machine. Because all of the code
runs on the server, not the computer, there is no need for a user to have an e-mail
client like Outlook installed.
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