Corporations that rely on storefront activity (banks, restaurants,
retail outlets, etc.) will probably have a searchable database of all their branch
locations, each a self-contained digital Rolodex card with an address, phone, fax,
and e-mail.
By service: For certain lines of business, people will consistently visit a contact page
for the same information. For service industries like banking, it is obvious to have a
highlighted group of contact bits for account support.
Of course, these filters can be mixed up for even more effective visitor support. Look at
Figure 6-11??”there are two primary headquarters highlighted at the top, coupled with
regional office information below. To the right is a button guiding users to learn more
about Data Synapse??™s products and services, and if you were to scroll down, you would
find e-mail addresses organized by department, from media inquiries to contact information.
This company has done a masterful job explicitly classifying its avenues of communication.
THE ABOUT SECTION
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Figure 6-11. Data Synapse employs several filters for its contact information, and organizes by
physical location as well as department.
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