But as companies grow, departments become increasingly
independent, new offices are opened, and people??™s reasons for visiting the Contact page
are ever more predictable as you aggregate and track how people use the section.
Intelligently organizing the growing disparity of contact information is a key ingredient to
the page??™s success. There are several ways to divide the information:
By department: As corporations grow, their internal departments swell with power
and influence until they approach autonomy. Usually the first department to break
off from the main iceberg is the support department, who has its own collection of
e-mail addresses and phone numbers for customers to reach it directly. Other
departments might include HR (especially in regard to recruiting), sales and product
information, and any specific business lines that are unique to the industry. (For
instance, a credit card company??™s contact page would include a special phone number
for people reporting lost or stolen cards.)
By physical location: One of the natural stages of an organization??™s growth is the
expansion to new locations. These might come in the form of an additional headquarters
(a company with a US headquarters covering North America and another
headquarters in the United Kingdom to cover the EMEA territories), or in the form
of regional offices.
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