The right information
When designing the Contact page, think about the information you would want to see.
Small business owners??”especially those working out of home offices??”might have trepidations
about adding their mailing address or phone number to a public website, fearful
of angry customers and protective of their privacy. To this, the recommendation is clear:
either get your business out of your house or set up a separate business address elsewhere.
Companies of all sizes have been guilty of hiding behind contact forms and e-mail
addresses, not willing to make their physical location known. Unless you are manufacturing
car bombs for terrorists, this is a terrible way of doing business. Companies that refuse
customers and prospects basic contact information are immediately raising walls of distrust
and deception, and come off looking like they have something sinister to hide from
everyone.
Include everything reasonable
So what exact information do you include? The simple answer is everything that makes
sense. For most companies, this page mimics their business card. For instance,
Mailing address: Preferably this is a street address, not a PO box, for two reasons:
any company that uses a PO box looks small and amateur, and certain shipping
companies like FedEx will not ship to PO boxes because their deliveries need a signature.
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