Eventually, just about every visitor is going to find their way to the Contact page.
Sometimes they need a mailing address, sometimes a phone number, sometimes a specific
department??™s e-mail address. Whatever the case, providing them with as much contact
information as possible is key. There is no need to obfuscate this stuff.
THE ABOUT SECTION
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How people actually find the Contact page is another story. It seems the larger a company
gets, the more complex their page becomes, but even the biggest companies in the world
recognize the value of placing a link to it right on their homepage. In fact, nine out of the
top ten Fortune 500 companies have a direct Contact Us link in one of their main menus.
(Wal-Mart is the only one that fails to do so.) Smaller businesses understand the same
principle??”the easier the contact page is to access, the more people will use it.
Like the general About section, there is little need to deviate from the word contact when
leading people to this information. It??™s an entrenched standard. Users look for and expect
to find it on all sites, and are confused when it??™s not immediately apparent.
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