forbes.com is more than enough. Collect enough of
those, and suddenly everything else in the investor relations section carries more weight.
Finally, maintaining a short, basic fact sheet for investors can help keep them educated
about your business and its stock. This is not a complex piece of content. It should have an
overview of what the company sells, and then a raft of numbers: growth over the last year,
net profit, operating expenses, stock fluctuations, financial rankings (think the Fortune 500
list), stock listing symbols, the fiscal calendar, and dates of earnings reports. This document
is not for marketing purposes. Rather, it is a list of facts, a snapshot of the company??™s
financial activity.
The contact page
Besides the homepage, the Contact page is the one section of content that every single
business in the world should have on their website. Although designers love to architect
high-water marks in branding design, and writers love to espouse clever language and
marketing hooks, and everyone likes to tout the two-way, interactive nature of the
Internet, sometimes a website is nothing more than a very expensive business card.
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