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Kevin Potts

"Web Design and Marketing Solutions for Business Websites"


Designers and information architects must collaborate with the company??™s internal specialist
to figure out how this information is best displayed. It can be as rudimentary or
complex as you want. Because the SEC stores every filing from every public company in
the United States in a public database called EDGAR,7 some corporations simply send people
to the EDGAR search engine where all their filings are listed. In order to be compliant
with the SEC, however, two distinct links need to be published:
1. A link to only Forms 3, 4, and 5 in the EDGAR database, allowing people to easily
find documentation exclusively focused on insider trading
2. A link directing people to all filings (everything in the preceding list), or to a list of
filings sans Forms 3, 4, and 5
For some, those two links are the alpha and omega of their SEC filings section. It represents
the bare minimum of design and information architecture work, but satisfies a company??™s
legal requirements. For instance, Altria Group uses this exact technique, and, as you
can see in Figure 6-9, EDGAR lists all their Forms 3, 4, and 5 for them.
Figure 6-9. Many companies link directly to EDGAR, the SEC??™s database that stores all financial
statements from all public companies.


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