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Kevin Potts

"Web Design and Marketing Solutions for Business Websites"


Form 10-K: This is the annual financial report. It is the strictly business counterpoint
to the annual report. The two pieces are often shipped together and occasionally
merged into one document.
Form 10-Q: This is the quarterly financial statement, which does not delve into any
company facts or history. (Companies only produce three 10-Qs per year; the
fourth quarter is summarized in the 10-K.)
Zebra tables
Following the logic of the table ruler, information designers have long understood
that subtly alternating the background color of rows can help readers traverse wide
tables. (A well-known example is the design of Apple??™s iTunes, which uses white and
light blue to differentiate songs in a playlist.) This would be tedious to accomplish
with plain CSS (you would have to manually apply a class to every other row in the
table), but easily automated with a small piece of JavaScript. Visit A List Apart for an
article describing the technique and the necessary script.5 Also keep in mind that this
functionality can be accomplished with a server-side language as well.
Sorting tables
While elegantly laying out rich data in beautiful HTML tables is a great start, taking
advantage of the interactive nature of the Web is the natural next step.


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