THE ABOUT SECTION
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It??™s hard to believe that fortunes are won and lost and economies grown and leveled by
the movement of such small, singular numbers as ticker prices. But since the stock price is
distilled from so many facets of the business??”from management decisions to magazine
articles to projected earnings statements??”it represents a crude barometer of the company??™s
health.
The stock price
Some companies like to show the latest stock price on their website. This does not accomplish
anything a quick trip to a stock research site can??™t uncover, but it adds a small convenience
to readers as they move around the site.
Unfortunately, the technical challenges of getting current stock information are daunting??”
you cannot very well update the number by hand every 20 minutes. Thankfully for web
developers, there are several services that offer automated stock quote displays, from basic
ticker price to complex charts and a wealth of information, like the example from
QuoteMedia shown in Figure 6-7.2
Figure 6-7. QuoteMedia produces plug-and-play stock ticker graphics for business
websites.
Dividend and split history
If a preferred stock has been around for any length of time, it has probably paid out dividends
to stockholders.
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