Since
consistency is inevitable, consider styling the media contact and boilerplate differently
than the rest of the release; making them a different color, or setting them off in a sidebar
can help readers focus on the core content while still being able to find the supporting
material. There is no reason to stick with the old-school, black-type-on-stark-white, photocopied
look.
Investor relations
A company is either going to have a section of their website dedicated to investors or
they??™re not, and that decision largely depends on whether they are publicly traded. For
American companies, laws exist that demand certain types of filings with the SEC be made
public on a company??™s website, so this section may be mandatory. For others, the simple
desire to communicate avidly with stakeholders (or future stakeholders if the company is
ramping up to go public) drives the need for this section.
Because this material usually appears on sites for larger corporations, drawing best practices
and common design solutions is difficult because the sample pool is smaller. For
instance, even the naming of the section varies, although the word ???investor??? is the primary
term used to flag down interested parties.
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