Body: Everything following the introduction supports that initial statement. Facts,
testimonials, descriptions of accounts, and more all provide further enhancement
to the story, providing journalists and readers with plenty of details to explain why
the event is worthy of news.
Boilerplate: This is the one-paragraph company description appended to the end of
every press release. It is independent of the narrative and is intended to provide a
summarization of the issuer??™s background. For joint press releases??”those issued by
two companies at the same time??”there will be a boilerplate for each company.
Media contact: Since press releases are fed directly to the media, reporters and
editors need someone to call if they actually pick up the story. This information
should include the contact??™s full name and title, plus their phone number, e-mail,
and address. The e-mail address should follow the same best practices laid out in
the resume submission process.
WEB DESIGN AND MARKETING SOLUTIONS FOR BUSINESS WEBSITES
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When designing the template for press releases, take into account all of these pieces,
because their value to the reader warrants their presence on every release web page.
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