Organize press releases by year: Many companies choose to list their press releases
by year, where the current year??™s crop of news is shown when the user lands on the
page, but buttons labeled with previous years are in plain view in case someone
wants to do some snooping around.
THE ABOUT SECTION
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When designing the press release listing, keep usability and easy navigation in the forefront
of your process. People will come here to research and read, not mess around with
visual gimmicks and convoluted menus. Make press releases easily searchable and keep
listings clean to optimize for scanning eyes. Also provide a simple means for readers to be
alerted when new content is available, such as an e-mail subscription or RSS feed.
The press release
Like a job entry, a press release has enough singular content to warrant its own individual
page. Since press releases can cover any topic, their length can be erratic. Actual word
count varies from a 200-word statement to a longer, 1000-word narrative rich in detail,
quotes, and storyline. This is very much out of a designer??™s control.
Because of this, some companies publish press releases in alternative formats like Word or
PDF instead of the Web.
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