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Kevin Potts

"Web Design and Marketing Solutions for Business Websites"

As you can see in Figure 6-6, additional information
can give users a better flavor of the story, from providing the context of time (is
this the most recent?) to briefly reiterating the who-what-where-when synopsis near the
headline to provide a fuller description of the story.
Figure 6-6. Additional information in the press release listing allows users to make a more educated
click.
Keep a few things in mind as you design the architecture and functionality of the press
release listing. List the stories in reverse chronological order, with the most recent at the
top of the list. This is the most intuitive way for people to grab the latest news without
forcing them to scroll.
Keeping the entire company??™s history on one page will get unwieldy quickly, so consider
how older news releases will be handled. There are several options:
Simply truncate the list after a certain threshold is reached: This might be a year, or
18 months, or 2 years. Or you might choose to go by quantity, like 20 or 30.
Whatever the case, the list of releases simply ends with no means of digging up
older material.
Build an ???archive??? section that acts as a holding tank for older releases: This is very
much like the preceding solution in that the main list is kept in check either by
posted date or total quantity, but older press releases end up here instead of mysteriously
disappearing.


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