The issuing company backs them up, on record, as the
definitive statement regarding the topic.
They are story leads for writers. When a notable press release floats across their
desk, it can easily be transformed into a compelling news story.
Traditionally, press releases were sent directly to assignment writers at media outlets, or
placed into commercial newswire services for general distribution. If a story didn??™t get
picked up right away, it was probably lost. The Web changes that. Built for archiving content,
it allows companies to stow their press releases in a public collection, where they can
be searched and read at the leisure of writers, investors, and others. (The search engine
optimization that naturally occurs with press releases is also valuable. Search engine robots
seek out and favorably index long chunks of keyword-heavy content.)
Listing press releases
Like job listings, press releases lend themselves to a single page per article, which means
you??™ll need to build a landing page that indexes recent entries chronologically. This list will
be the first thing users see when they enter the section.
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The amount of information presented with each listing can influence whether a reader
clicks the link to read the entire news item.
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