Provide an RSS feed with the latest job positions: If you are generating pages from
a content management system, this should be fairly easy.
Offer e-mail updates: When a new job is posted, send out an e-mail telling the
world.
News and press releases
It??™s hard to determine exactly what the threshold is, but at some point in almost every
company??™s growth cycle, the generation of press releases and proactive press contact
begins. This usually comes on the heels of a business understanding the need to build a
stronger media presence in order to promote themselves as a viable marketplace competitor.
Third-party media coverage is just another form of marketing. Unfortunately, it??™s
not a form over which businesses have explicit control??”they must convince magazine editors,
freelance writers, analysts, industry watchdogs, bloggers, and the rest of the industry
to write about them voluntarily.
One of the first ingredients in forging strong media relationships is the creation of
company-sanctioned press releases that get distributed to media outlets and wire services.
Press releases serve two core purposes:
They are official documents.
Pages:
249
250
251
252
253
254
255
256
257
258
259
260
261
262
263
264
265
266
267
268
269
270
271
272
273