Figure 6-5. This well-organized resume submission form does just
about everything right in terms of usability.
Promoting job openings
While having a smashing Careers section is a great thing for any corporate website, it
doesn??™t mean anything if people don??™t know it??™s there. Promoting it is not all that hard,
really, because it??™s one of the few sections of the website that people are either looking to
explore or looking to ignore. Interested visitors will actively seek out the most recent job
listing and everyone else will pass it by without a thought. Getting the right people coming
back is pretty easy to do. Here are a few helpful hints:
THE ABOUT SECTION
125
6
Make the URL short and easy to remember: For instance, www.acme.com/jobs, or
www.acme.com/careers. It should be a snap to type in.
Promote it from the site??™s main navigation: The current job listing is commonly a
function of the About section and is thus buried among other pages within that
section. However, some companies give the career opportunities tremendous
weight, and provide a large click-friendly link right from top menu. This is ultimately
a case-by-case call, but it will dramatically improve traffic.
Pages:
248
249
250
251
252
253
254
255
256
257
258
259
260
261
262
263
264
265
266
267
268
269
270
271
272