It??™s not a complex piece of content, but it can be interesting
for designers to put together, because it can take on a scrapbook-like feel that is elicits
amiable, fuzzy feelings from upper management and potential hires.
Only companies with genuinely interesting cultures (a la Google, whose reputation as an
employee-first company is unprecedented) should indulge in a company culture page.
Showing photos of beige cubicles, fluorescent-lit employees, and strip mall campuses is
not going to warm anyone??™s heart.
Philanthropy
Community service, charitable giving, support for nonprofits, and other philanthropic
activities are a defining characteristic of many corporations. Some focus on a singular
cause, others spread their money around. Whatever the case, many of these corporations
promote their good deeds on their website for public relations and the reinforcement of
an attractive corporate culture for potential candidates (see Figure 6-3).
THE ABOUT SECTION
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6
Figure 6-3. Many companies large and small like to promote their philanthropic activity.
Career opportunities
The Web has revolutionized the job market, from niche job boards to large-scale job sites
like Monster and CareerBuilder.
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