Describing this experience builds the confidence of customers.
For public companies subject to the whims of investors, this confidence is critical.
Everyone and anyone leading the company needs to be profiled, including founders,
upper management (usually C-level figures), and the board of directors. People care
deeply about this information when their investment dollar is wrapped up in a corporation??™s
performance.
From a design standpoint, it??™s very important to get photos of anyone profiled. Large companies
will most likely have professional studio headshots of their executives for exactly
this type of publicity. Keep the bios short and sweet (100 to 300 words is plenty), and place
the photos right next to the text.
Company culture
Many companies like to promote their corporate culture. Some of them even have web
pages dedicated to it. It??™s more of a recruiting tool than anything??”people who are interested
in working at the company will absorb the content with acute interest, and everyone
else will just glaze over it.
A company culture page typically has lots of photographs of employee events featuring
lots of shiny happy employees.
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