The history page is a great opportunity to mix up the site layout and go beyond a straight
column of text. A good story lends itself to illustrative touches, so take advantage of the
medium and include photos, diagrams, and pullquotes to help build a stronger narrative.
Principals, leaders, and the board of directors
Some companies hinge their reputation on the experience and proven track record of
their founders and upper management. The importance of elevating this information
swings wildly depending on the company. Apple, for instance, made a big deal when Al
Gore joined its board.
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Founders often get promoted heavily. A startup formed by a prominent figure in the
industry will get significant face time because their name brings a certain expectation of
quality and/or notoriety. For instance, the venture capital firm HighBAR Ventures was
formed by Bill Joy, cofounder of Sun Microsystems and chief architect of the Java programming
language. Similarly, a company may be started by someone who most have
never heard of, but has a deep history in the market and brings a unique set of experiences
to the table.
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