Think of every visitor as a complete stranger, someone who has stumbled across
your doorstep and has no clue what the heck you do (which will probably be fairly close
to reality). It??™s important to educate everyone??”even if it??™s a refresher course??”to what it
is that you manufacture, sell, distribute, repair, or consult about.
This material doesn??™t have to be too long. Chances are that there is a long description of
your products and services elsewhere on the site. This is only a synopsis, briefly answering
a few questions:
What does my company manufacture?
What industry do we operate in?
Do we have any marquee customers?
Do we have any patents or unique expertise?
What is our value proposition?
THE ABOUT SECTION
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This might amount to only a page of content. In fact, it shouldn??™t be too much more. The
goal is to offer readers an easily digestible overview they can use as a basic reference as
they explore other parts of your site. The content should actively link to your primary
products and services pages. As key terms and concepts surface, it??™s important for users to
be able to jump to more detailed passages.
Pages:
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