This grand overview should present the reader with a factual statement answering
the basic questions: who, what, where, when, and why? Who is this company? What do
they do or produce? Where are they located? When were they founded, and why did they
come about? There is little room for marketing swagger or heavy-handed public relations.
This is a profile, a summary, a fact sheet. Often, this is all people are looking for.
These pages work well in two instances: first, when it??™s the only page in the About section
(as in the user clicks About Us from the main menu and this is what they get), and second,
when it??™s the lead content for a larger section (the user clicks About Us and they land here,
but there is another subnavigation with additional content, as shown in Figure 6-2).
WEB DESIGN AND MARKETING SOLUTIONS FOR BUSINESS WEBSITES
116
Figure 6-2. While iProfile??™s About Us page is the first page users see when they click the Company
link in the global menu, it is only part of the greater section discussing the company.
Services/products overview
When writing text describing your business, never assume any prior knowledge from the
reader.
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