For instance, press releases might
fold into investor relations, or the history might be wrapped up in the overall company
description.
The About section of your site is a personal statement about your business, and should not
be taken lightly. It can make or break a sale, and offers a powerful platform for marketing
and public relations. In the rest of the chapter, we??™ll explore key pieces of the section, digging
into what content should and should not be present, and best practices for portraying
the company in the most positive light.
About the company
When people click into the About section, they expect to learn about your company. How
much content you offer them is up to you; you may choose to tease them with only a brief
description or immerse them in a deep discussion that touches on everything from the
overview to a description of the company culture. This section will cover the pages that
revolve around material about the company itself.
The grand overview
When your About section is thin and you don??™t plan on serving up page after pontificating
page about your business, you will probably have a single lump of content that goes
through the basic facts to provide readers with a 30,000-foot vantage point of the company.
Pages:
231
232
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234
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236
237
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239
240
241
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