For those that care, maintaining a unique, accurate
page with information tailored to investors can be as time-consuming a task as
maintaining a Japanese rock garden. The information that goes here is heavily
biased toward the company??™s overall health and activity, and includes press
releases, news clippings from third-party publications, financial metrics, and all
manner of minor propaganda designed to present the business in as flattering a
light as possible.
Contact information: Just about any About section will contain some manner of
contact information. The level of detail ranges. It can span a simple e-mail address
to a series of addresses and phone numbers for worldwide offices. Many contact
pages also include HTML forms for submitting queries. We??™ll cover these and other
aspects of a contact page in depth later in the chapter.
THE ABOUT SECTION
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As you can see, there are a number of topics for the About section. Some of these, like
investor relations, could exist as a whole subsection of narrowly focused content; others,
like the company philosophy, might consume only a single paragraph. Different pieces of
content might even be combined into one web page.
Pages:
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