THE ABOUT SECTION
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The company overview: This is usually the page most people are looking for, and is
usually the first one people get when they click into the section. It??™s not a history of
the company, nor a philosophy statement, although it could briefly mention select
milestones and highlights of each. It??™s simply a fact-based statement summarizing
the business, which is sometimes all people are looking for.
Current principals: Some people, for various reasons, like to know who is running
the company. It may be an angel venture capitalist looking to invest, or a potential
prospect conducting research. Different companies display different leaders on this
page; some divulge only the C-level ranks, others include the board of directors if
it wields any type of decision-making power, and other smaller companies will put
pictures and write-ups of their entire staff.
History: As we discussed at the beginning of the chapter, every company has a
story. It may be short and boring, or a saga worthy of Homer??™s pen. Most companies
of any significant age have had watershed moments in their history??”
technological breakthroughs, a high-profile customer addition, an acquisition by a
larger competitor??”and this is the page to write about them.
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