Depending on the menu structure, these links may appear in different places. For the first
example, relegating the link to the footer makes sense; for the second example, keeping it
in the primary navigation will give it maximum visibility. Always keep in mind the marketing
angle you want to take with visitors. The About section either needs to get out of the
way of more important messaging, or needs to play a lead role in speaking to customers
about your product or service.
Content options
When building any section of a website, there is always the process of selecting what to
include. Some designers and marketers subscribe to the ???content bomb??? methodology,
smothering readers with a blitzkrieg of text, photos, illustrations, links, and testimonials;
others scale back to a minimalist ???less is more??? way of thinking, where the content is
stripped to a few essential facts on a single page. Most companies wisely arrive at a comfortable
middle ground.
An About section can contain any number of topics, from mission-critical messages to
superfluous bits of incidental information. Let??™s explore a few options before digging
deeper into a select few later in the chapter.
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