This chapter is going to explore the About section in depth. We??™ll discuss the architecture
of the pages, suggested terminology, and content that will benefit your business and your
customers.
All about the About pages
The About section is all about your company. Any content related to the organization itself
should be relegated to this corner of the site. The phrase ???about page??? is a common piece
of terminology among developers, designers, and most clients, but it is a little misleading??”
most of the time, the material sprawls across several individual web pages to comprise a
greater About section.
Linking to the About material
Years of development and the generation of millions of corporate websites have distilled
the actual link name into three common options:
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About
About Us
About [company name]
The differences are subtle, but the nomenclature should reflect the rest of the site. For
instance, if most links are phrased with single words (???services,??? ???products,??? ???contact,???
etc.), then the first choice makes the most sense. The second two add a bit more information
about where the user is clicking, but differ in their point of view.
Pages:
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