When done right, your homepage can be the perfect welcome
sign for an Internet-weary traveler, and by saying the right things tempered with an
appropriate design, it can make them feel right at home.
THE HOMEPAGE
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6 THE ABOUT SECTION
Every business has a story. It might take only 15 seconds to tell (???I quit my job at Kinko??™s to
start a new business fixing large businesses??™ copiers???), or it might comprise epic sagas
involving industry pioneers, hair-brained inventors, stock market fluctuations, and mergers
and acquisitions. Whatever the case, every company wants to tell their story??”it offers a
common rallying point for employees and company leaders, and the historic foundation
provides context to the current incarnation of the business. It??™s always nice to see ???where
we came from.???
The About section of a corporate website offers an avenue for businesses to tell their tale.
In fact, the section can and should be used for far more than a history lesson??”it is the
perfect platform for educating the visitor on all aspects of the company itself, from listing
current job openings to profiling the board of directors, and from broadcasting the latest
corporate news to offering comprehensive contact information.
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