This reinforces to designers that the upper left is the golden corner of the page. This is
most likely fallout from millions of sites placing their logo in that spot??”the corner has
become synonymous with the site??™s identifying mark, and the primary means of returning
to the homepage. The left and top edges are also high-traffic areas with people looking for
the navigation. The top-right corner is very cold and the bottom-right even colder; neither
would be optimal for content that requires high visibility.
These heatmaps also show that people ignore overdesigned graphics. Heatmap after
heatmap reveals eye movement actively avoiding any type of flashy graphics, even when
they are legitimately tied directly to the surrounding content, because they look like
advertisements. If you need to call attention to a very specific piece of content, make sure
the visual design does not jar too heavily with rest of the homepage.
The introduction page
In the Neanderthal age of the Internet, gratuitous introduction pages were common on
business sites. While they were intended to pump users up with flying text and zooming
images, they accomplished little more than frustrating people who just wanted to get to
the homepage.
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