Design considerations for usability
It cannot be restated enough that all sites are different. A designer??™s personal taste??”
filtered through the content requirements of the corporation, often soured by the fickle
whims of a marketing team, and occasionally upturned by the CEO??™s wife??”contributes
deeply to how a website homepage is ultimately designed. Every business sells something
different. Every business has its own unique target market. Every business has its brand
equity and market share aspirations. But in the end, all businesses exist on the Web in
some form, and that means they have a homepage.
The homepage has been subjected to countless usability studies by a legion of design professionals,
hobbyists, academics, accessibility watchdogs, and web nerds. Very few things
are agreed on within a granular scope, but the sum of their findings??”which are often difficult
to qualify individually??”can be distilled into a few general guidelines applicable to
just about any domain out there.
The fold
Much has been studied and written about the proverbial fold, the magic line that separates
the content visible when first loading the page from the content only accessible by
scrolling downward.
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