WEB DESIGN AND MARKETING SOLUTIONS FOR BUSINESS WEBSITES
104
Featured product [28.5%]: If any typeof product or service received a special highlight,
it was included. This was especially popular for sites that had e-commerce
functionality, as they were trying to advertise specific products.
News/press releases [51%]: This did not include full press releases, but rather headlines
linked to the News section.
Search field [21.5%]/Login fields [8%]/Newsletter subscription [10%]: Websites only
met these criteria if the actual field and button were present. Many sites, for
instance, had a Login link going to a separate page, but since this is really just
another item in the navigation, it did not count as homepage content.
Properly written copyright [80.5%]: Many websites did not have any copyright at all;
others were technically incomplete.
Out-of-date copyright [32%]: Too many copyright notices were painfully outdated,
some going back to 2001 and 2002. (Keep in mind that this survey was conducted
in May of 2007, so these companies had months to update this to the current year.)
While the 32 percent represents all of the companies surveyed, a more pertinent
statistic is that of the 161 companies that did include a copyright, almost 40 percent
were out of date.
Pages:
214
215
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
235
236
237
238