The selection was deliberately random; the only discriminating criterion
was the exclusion of pure e-commerce sites.2
THE HOMEPAGE
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1. Keep in mind that the button label should be ???Log In,??? not ???Login.??? When used as a verb, it is
two words; when used as a noun, it??™s only one word. There is never a hyphen. ???Log in??? and ???log
on??? are interchangeable.
2. This is an admittedly subjective filter. As an example, one of the initial candidates was Zappos
(www.zappos.com), a shoe retailer. The site had very little corporate information, and was
focused almost exclusively on the shopping cart. By contrast, method (www.methodhome.com)
had e-commerce, but contained a considerable amount of information about the company??”
an overview, career opportunities, and so forth.
Figure 5-8 shows the survey results. There is also a short description for each aspect of the
analysis to better explain what was required for a website to qualify for particular items.
Figure 5-8. The results of the company site survey
Global navigation [98.5%]: The criterion was simple??”does the homepage use the
same global navigation as the rest of the site, or is it inconsistent? The audience
should always be presented with a comprehensive menu that accurately reflects
the content, and they should not be surprised by a different menu when they actually
click beyond the homepage.
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